MIKE ALLREDVICE-PRESIDENT, DATA SERVICESMike Allred heads Excalibur’s entire data services department and internal IT functions. Mike has expertise in all mail preparation and postal related software, including FirstLogic and PostalSoft, and he has built many proprietary systems to manage custom data needs of Excalibur and its clients. Mike also has extensive knowledge of the key mail preparation, address hygiene and analysis processes, including merge/purge, National Change of Address (NCOA), Coding Accuracy Support System (CASS), and data mining. Prior to merging his company and joining Excalibur in 1990, Mike was manager of Mail Sort/Winston-Salem, which was among the first presort bureaus in the country, and owner of Allred Mail Services, a direct mail and data management company. A graduate of Wingate College with an AS in Data Processing, he has more than 23 years in the direct mail, marketing, and printing fields and extensive IT security training from Forsyth Technical Community College. |